In a recent presentation I did on social networking I referenced author and marketing guru Seth Godin. In this video from Loic Le Meur’s website Seth Godin explains why you need a tribe and why he is not on twitter. Seth’s latest book "Tribes" helps us define the need for leaders to come forward because there are communities that need someone to provide direction. In the area I work of Christian media, we have a message but are we willing to step to the front of a community and share our direction by saying "walk this way". Have a listen to Loic as he presses all the right buttons to get to the heart of the matter with Seth.

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